Shopify redesigns Partner Directory around verified work history

Shopify has redesigned its Partner Directory, and profiles now draw largely on a Partner’s collaboration and store transfer history over the past four years. The changes were published on November 9, 2026. Profiles update automatically as new work is completed.

Shopify says the goal is to help merchants explore and evaluate Partners based on a Shopify-confirmed record of their work. Each profile now separates Partner-controlled details, such as business name, logo, description, contact information, website, social links, and featured clients, from Shopify-controlled data. The Shopify-controlled section includes Partner tier and tenure, estimated company size, estimated active projects, and top merchant industries, services, and markets. Reviews and ratings have been removed from profile pages, and search pages now sort Partners alphabetically. Partners in the Select tier and above are eligible to be featured in the directory.

Why it matters

Merchants comparing agencies and developers can now weigh Partners using activity records that Shopify confirms, rather than relying on self-description alone. Removing reviews and ratings changes how merchants judge a Partner, so the verified sections will carry more weight. For Partners, automatic updates reduce the manual work needed to keep a listing current.

What to do

Partners should open Organization Settings > Partner Program, confirm that business details, contact information, and links are current, then choose a preferred contact destination and select up to six clients to feature. Merchants evaluating Partners should review the Shopify-controlled sections of each profile, and should check the Partner Directory profile help documentation or Shopify’s site for any details not covered here.