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Semrush

All-in-one SEO, content and competitive research suite.

4.89.6/10How we score

Best for: All-in-one SEO, PPC, and content marketing

Semrush at a glance

Starting price
$139.95/mo
Lowest paid plan
$139.95/mo
Free plan
No
Categories
SEO Tools
Head-to-head record
1 win in 1 comparison
Published pricing
Pro $139.95 per month / Guru $249.95 per month / Business $499.95 per month
Source: semrush.com pricing page

Pros and cons

Strengths

  • ✓Broadest toolkit: SEO, PPC, content, social
  • ✓Excellent keyword and competitor research
  • ✓Position tracking and site audit
  • ✓Free trial available

Weaknesses

  • ✕Expensive for solo users
  • ✕Interface can feel cluttered
  • ✕Extra users cost more

Based on public product information and user feedback, not hands-on lab testing.

Semrush compared

Every head-to-head where Semrush appears.

SEO Tools
Semrush logoAhrefs logo
vs

Semrush vs Ahrefs

Compare Semrush and Ahrefs on pricing, backlink data, keyword research, and PPC features to pick the right SEO platform for your budget and workflow.

Semrush
4.8
Ahrefs
4.6
Compare Now

Semrush alternatives

Other seo tools tools we cover, best rated first.

1Ahrefs logo

Ahrefs

9.2/10

SEO toolset known for its backlink index and keyword research.

From $129/mo1 comparison