Email Marketing
ActiveCampaign vs Mailchimp
ActiveCampaign vs Mailchimp compared on automation, CRM, templates, pricing and scale, so you can pick the right email platform for your list and budget.
- ActiveCampaign
- 4.8
- Mailchimp
- 4.6
Mailchimp
Email marketing and audience platform for small businesses.
Best for: Beginners, small lists and ecommerce newsletters
Mailchimp at a glance
- Starting price
- Free · $13/mo
- Lowest paid plan
- $13/mo
- Free plan
- Yes
- Categories
- Email Marketing
- Head-to-head record
- 0 wins in 2 comparisons
- Published pricing
- Free up to 500 contacts / Essentials from $13 per month / Standard from $20 per month
- Source: mailchimp.com pricing page
Pros and cons
Strengths
- ✓Easy to start with a free plan
- ✓Great templates and ecommerce integrations
- ✓Multichannel campaigns
- ✓Familiar to most marketers
Weaknesses
- ✕Automations are limited on lower tiers
- ✕Charges for unsubscribed contacts
- ✕Gets pricey at scale
Based on public product information and user feedback, not hands-on lab testing.
Mailchimp compared
Every head-to-head where Mailchimp appears.
Email Marketing
Mailchimp vs ConvertKit
Mailchimp vs ConvertKit compared on pricing, automation, ecommerce and creator tools, so you can pick the right email platform for your list and budget.
- Mailchimp
- 4.5
- ConvertKit
- 4.6
Mailchimp alternatives
Other email marketing tools we cover, best rated first.
ActiveCampaign
9.6/10Email marketing and automation platform with built-in CRM.
From $15/mo1 comparison
ConvertKit
9.2/10Email marketing platform built for creators and newsletters (now Kit).
From Free · $25/mo2 comparisons
Beehiiv
9.0/10Newsletter platform with built-in growth tools, ad network and referral program.
From Free · $49/mo1 comparison