Email Marketing
ActiveCampaign vs Mailchimp
ActiveCampaign vs Mailchimp compared on automation, CRM, templates, pricing and scale, so you can pick the right email platform for your list and budget.
- ActiveCampaign
- 4.8
- Mailchimp
- 4.6
ActiveCampaign
Email marketing and automation platform with built-in CRM.
Best for: Advanced automation and CRM-driven marketing
ActiveCampaign at a glance
- Starting price
- $15/mo
- Lowest paid plan
- $15/mo
- Free plan
- No
- Categories
- Email Marketing
- Head-to-head record
- 1 win in 1 comparison
- Published pricing
- Starter $15 per month / Plus $49 per month / Pro $79 per month
- Source: activecampaign.com pricing page
Pros and cons
Strengths
- ✓Best-in-class automation builder
- ✓Built-in CRM and lead scoring
- ✓Predictive sending and split automations
- ✓Strong deliverability
Weaknesses
- ✕No free plan
- ✕Steeper learning curve
- ✕Reporting UI is dense
Based on public product information and user feedback, not hands-on lab testing.
ActiveCampaign compared
Every head-to-head where ActiveCampaign appears.
ActiveCampaign alternatives
Other email marketing tools we cover, best rated first.
ConvertKit
9.2/10Email marketing platform built for creators and newsletters (now Kit).
From Free · $25/mo2 comparisons
Mailchimp
9.2/10Email marketing and audience platform for small businesses.
From Free · $13/mo2 comparisons
Beehiiv
9.0/10Newsletter platform with built-in growth tools, ad network and referral program.
From Free · $49/mo1 comparison